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Establishing as a one-stop shop for iron and steel needs in West Africa

Client B5 Plus Limited
Industry Construction, Manufacturing, Fabrications

About Client

B5 Plus is one of biggest iron and steel manufacturing company that is also into supplying, fabrication, design and construction of everything that is required to build an industrial, commericial and residential building in Ghana and West Africa. Over the years, it has earned various awards from several recognised bodies in Ghana.

Challenge

B5 Plus is known for years put together but they wanted to be known among common Ghanaians as the best in the business. Their main aim was to generate brand awareness and increase TOMA and in return drive sales.

Our Solution

With monthly blog posts and static/animated creatives on social media platforms across Facebook, Instagram & Linkedin, we ran brand engagement as well as paid media campaigns in order to reach the target audience. We also ran monthly Fan Aquisition campaigns to build a community of loyalists. With a strategy mix of B2B and B2C, we could form a connect that the client was looking out for.

Integrated Channels

Social Media Management

Social Paid Campaigns

Content Marketing

Community Management

Creative Photoshoots & Video Content Production

Achievements

From the very beginning, our objective was to reach out to every Ghanaian, educate and engage what is B5 all about. In the last one year, we are able to make it clear to the target audience that B5 Plus is one of the best iron and steel companies in West Africa. With our active community management, we are also successful in social selling from not only Ghana but also other West African countries.

Unique Reach

469K+

Impression

1.5MN

Engagement

1.3MN+

Lower CPM

$0.62

Fans

4K+

Social Media

Live Links

See All Works
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