Personifying Nigerian's Drinking Culture on Digital

Client BarMan
Industry Retail - Liquor Store

About Client

The name BarMan comes from the Nigerian term for Bartender. BarMan is a unique and "one-of-its-kind" retail liquor store in Yaba and GRA, Ikjeja. No one else comes close to the quality and experience in product or services. Barman's brand works so well because it's familiar and its connotation is very well understood amongst the locals and directly associated with liquor services.

Challenge

The aim was to make BarMan, the chosen Brand when it comes to everything and anything related to distilled spirits and drinks. Being a new brand, as much as they wanted brand awareness they also wanted an increase in walk-ins in their stores followed by sales. They were also looking to sell their products to their target audience online.

Our Solution

We raised the Bar with BarMan by crafting a unique digital marketing strategy by identifying the gap in the retail industry especially in the liquor category, segmenting target audience, highlighting behavioral patterns, developing e-commerce websites, other social media assets to appeal to our demographic and using paid media to complement our creative assets.

Integrated Channels

E commerce Website

Social Media Management

Social Paid Campaigns

Paid Media – Display, Social and Search

Store Traffic Campaign

Influencer Management

Conversion Rate Optimization

Carousel Ad

Achievements

In the last year, we have successfully created a brand experience with the BarMan Persona. We positioned the BarMan brand digitally as a unique and one-of-its-kind liquor store, with impeccable quality and experience in products and services, and this translated to increased store walk-ins and online orders.

Unique Reach

3MN+

Impression

17.2MN

Engagement

2MN+

New Fans & Followers

33.5K

Store Visits

38K

Sales out of $2.3k spent

$18k

Total Media Spent

$18.2K

Till Jan 2021

Social Media

Live Links

See All Works
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