Players Acquisitions & Retentions through Integrated Performance Marketing.

Client BetKing
Industry Sports & Entertainment

About Client

Due to the rising number of betting companies in Nigeria, BetKing needed to increase and maintain customer acquisition through new customer sign upst and to ensure customer retention through bet plays. The client also required increased engagement on social media and an optimize SEO implememtation of its brand.

Challenge

Due to the rising number of betting companies in Nigeroia, BetKing needed to increase and maintain customer acquisition through new customer sign upst and to ensure customer retention through bet plays. The client also required increased engagement on social media and an optimize SEO implememtation of its brand.

Our Solution

We first understood the brands USP and VPs, conducted a competitive benchmark to understand the SWOT of the Brand before we began the creation and implementation of paid media strategy, social media strategy and SEO strategy.

Integrated Channels

Digital Marketing Strategy

Social Media Marketing

Search , Display & Social Media Campaigns

Programmatic Media Buying

Search Engine Optimization

Content Marketing - Blogs & Articles

Achievements

In the last six months, we have delivered beyond client expectations and surpassed our KPI on Bet plays, Bet amounts and New customer sign ups monthly. This has led to the increase in the clients goals and our KPI.

Unique Reach

30MN+

Impression

253MN+

Engagement/Clicks

6MN+

Sign Ups

227K+

Place Bet

13MN+

Engagement Rate

26.23%

Media Spent

$140K+

Revenue Generated

$9MN+

Lower CPM

$0.56

Social Media

Blog

Live Links

See All Works
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