Linking a younger online generation to a newer washing experience.

Client Boom
Industry FMCG - Laundry Detergent

About Client

Boom is a washing powder brand under EuroPrima Limited. Having been in the market for a little over 2 years, it's the ideal brand and washing companion for young adults who want good quality soap at an affordable price and generous quantity.

Challenge

Boom wanted to way to let its younger audience know it was more affordable and just as effective as more expensive brands in the market and it had more value in terms of its quantity.

Our Solution

We created a digital platform with an engaging and vibrant brand identity to create awareness and likability with a younger target audience. We positioned Boom's messaging in a fun and up tempo manner to ensure that our audience always had something awesome to see any time they visited Boom's digital platforms.

Integrated Channels

Social Media Management

Social Paid Campaigns

Social Media Ads

Google Display Ads

Product and Lifestyle Shoot

Achievements

In the last 3 months, we've had success in putting Boom on it's two digital feet and we will continue to push Boom's digital presence to the heights of digital success we definitely know it can reach.

Unique Reach

5.8M+

Impression

40.3M+

Engagement

2.7MN+

Lower CPM

$0.41

New Facebook Fans

39.1K+

Media Spent

$16.6K

Social Media

Live Links

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