Showcasing thought leadership via high-value content and visually appealing creative

Client Creditville Group
Industry Financial

About Client

Creditville is a proprietary fintech group with various services (loans, lease, finance, investment, asset management, banking, foreign exchange, and real estate). Through their specialized subsidiaries, they have developed and continue to deploy the use of digital technologies and innovations to support, enable, and provide alternatives to traditional banking, financial, and investment services.

Challenge

Creditville struggled with little or no visibility in the digital space. At the time, Creditville was introducing their new app (C Money) into the market, and they needed awareness and adoption of the app.

Our Solution

We created and implemented a social media strategy plan, using communication tactics to educate and engage the brand's TA while placing focus on the brand's main products and services. We created a go-to-market strategy for the C Money App, leveraging digital marketing to reach their target audience and driving increased sign-ups and app usage. We also revamped and redesigned their website, making it a platform that can give the brand more quality conversions. Targeting brand and category keywords, we created and implemented a search marketing strategy.

Deliverables

Social Media Marketing

Website Revamp

Conversion Rate Optmization

Search Engine Optimization

Paid Digital Marketing

Email marketing

Content Marketing

Achievements

We have achieved increased followership and engagements across all social media platforms. Ever since it's launch, the C Money App has gained a garnered huge download numbers. We have also positioned them as thought leaders in the industry through our blog and educative materials, Creditville now sits at the minds of customers as that go to brand for their finanicial needs.

Reach

14.6MN+

Impression

45.7MN+

Engagement

2.9MN+

Website Visit

516K+

Leads

4.3K+

Whatsapp Enquiries

635

Installs

167K+

Sign Ups

36K+

Investments

14K+

CPM

$1.01

CPL

$0.29

CTR

6.34%

CPC

$0.09

Community Size

18MN

Conversion rate

8.38%

Email- Open Rate

28.1%

Email - CTR

8.6%

Media Spent

$46.5K

Awards

Our Children's day campaign & International Men's Day for the brand was featured on Ads of the world, a global creative community.

Social Media

Blogs

Emailers

Chat on WhatsApp