Connecting with the vibrant community of craft beer lovers in Ghana & beyond

Manufactured by the Tema Craft Brewery, Django is born, bred, brewed in the heart of Ghana. With its entry only a year ago, the premium quality beer, having a unique taste and riding high on varieties like IPA, Weiss, Lager, have not only penetrated the market but also have smoothly travelled from the throat to the heart.

Django is a first-of-its-kind craft beer. The brief was to build excitement around the Made In Ghana beer. Our job was to let people be aware of the existence of an awesome beer on the supermarket shelves or on the restaurant menu. Since Django is a premium quality craft beer, the client wanted to reach every Ghanaian who loves finer things in life & inspire the rest to aspire for the same lifestyle.

We informed our audience about the entire Django family of drinks. We developed an always-on social campaign supported by consumer insights, media tactics and experience. From launching engaging and interesting fan acquisition to festive-heavy campaigns, we didn’t leave any stone unturned in producing engaging assets that beer lovers from across the globe connected with and in doing so elevated Django's brand. We revamped the social media content across platforms. Campaigns were designed to make people taste, love & own Django forever. The campaigns were geared towards whoever tastes Django can’t go back to anything else. We projected the Tema Craft Brewery Tour, that manufactures the craft beer as a weekend getaway trip. We also informed alcohol connoisseurs about the other Django family members such as, tonic, ginger ale, to name a few. We developed an always-on social campaign supported by media tactics & experiences. From launching engaging and interesting fan acquisition to festive-heavy campaigns, we didn’t leave any opportunity to announce that Django is, indeed, the best that one deserves. With a mix of static creatives & videos, we produced engaging assets that beer lovers from across the globe connected to. The campaigns- #DjangoMoments, #LetsDjango - pushed the boundary to elevate Django as a product that doesn’t compromise on quality & has zero competition.

Unbelievable success is the least we can say! From numbers to the reach, we scored everywhere. In the last 1 year, Django social community grew by leaps & bounds. Moreover, the reach expanded & the engagement with the interested consumers grew in numbers each passing day. We can assure that there is a certain niche brand love generated for Django. Django loyalists is a community of its own today.