Connecting with the vibrant community of craft beer lovers in Ghana & beyond

Client Django
Industry FMCG - Non-alcoholic beverages

About Client

Manufactured by the Tema Craft Brewery, Django is born, bred, brewed in the heart of Ghana. With its entry only a year ago, the premium quality beer, having a unique taste and riding high on varieties like IPA, Weiss, Lager, have not only penetrated the market but also have smoothly travelled from the throat to the heart.

Challenge

Django is a first-of-its-kind craft beer. The brief was to build excitement around the Made In Ghana beer. Our job was to let people be aware of the existence of an awesome beer on the supermarket shelves or on the restaurant menu. Since Django is a premium quality craft beer, the client wanted to reach every Ghanaian who loves finer things in life & inspire the rest to aspire for the same lifestyle.

Our Solution

We informed our audience about the entire Django family of drinks. We developed an always-on social campaign supported by consumer insights, media tactics and experience. From launching engaging and interesting fan acquisition to festive-heavy campaigns, we didn’t leave any stone unturned in producing engaging assets that beer lovers from across the globe connected with and in doing so elevated Django's brand. We revamped the social media content across platforms. Campaigns were designed to make people taste, love & own Django forever. The campaigns were geared towards whoever tastes Django can’t go back to anything else. We projected the Tema Craft Brewery Tour, that manufactures the craft beer as a weekend getaway trip. We also informed alcohol connoisseurs about the other Django family members such as, tonic, ginger ale, to name a few. We developed an always-on social campaign supported by media tactics & experiences. From launching engaging and interesting fan acquisition to festive-heavy campaigns, we didn’t leave any opportunity to announce that Django is, indeed, the best that one deserves. With a mix of static creatives & videos, we produced engaging assets that beer lovers from across the globe connected to. The campaigns- #DjangoMoments, #LetsDjango - pushed the boundary to elevate Django as a product that doesn’t compromise on quality & has zero competition.

Integrated Channels

Social Media Management

Video Content Creation and Video Marketing

Paid Media – Display

Event Photo and Video Shoot

Achievements

Unbelievable success is the least we can say! From numbers to the reach, we scored everywhere. In the last 1 year, Django social community grew by leaps & bounds. Moreover, the reach expanded & the engagement with the interested consumers grew in numbers each passing day. We can assure that there is a certain niche brand love generated for Django. Django loyalists is a community of its own today.

Reach

1.4MN+

Impression

6.6MN+

Engagement

518K+

Lowest CPM

$0.52+

New Facebook Fans

13.4K+

Walk-ins at the Brewery

Increase

Media Spend

$3.4K+

Social Media

MEDIA BANNERS

TESTIMONIALS

What our Clients say?

  • DMTCA is very professional when it comes to their services. The agency is backed by a strong team of creative thinkers and executers. The core team has an ability to understand what makes the consumer “tick” and position the brand accordingly. DMTCA stands out because of their constant updates, postings, content calendars & innovative ideas. We are very happy with how the IG community grew organically to 1,500 followers in little time. There is good engagement across social media platforms & a positive buzz surrounding the brand. We would recommend DMTCA as an agency because they provide a level of service with an ability to think differently.

    Rahul & Karan

    Co-Founders, Django Brothers

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