Creating awareness and generating admission leads for an international school.

DPSI Ghana is an international school that has been around for over 10 years. It is in Tema Community 25, Ghana. It is accredited to University of Cambridge International Examination & CBSE.

DPSI, a school rich in diversity, was looking to expand the number of Ghanaian student population. They were looking for an avenue to connect with parents to increase enrolments. They wanted to go digital to promote the school facilities & activities to get more students. The school also wanted to engage inbound marketing and conversion of leads into actual walk-ins.

Across digital platforms, the idea was to position DPSI as a state-of-the-art facility based educational institution. It promises the best environment and experience for students amongst other schools in Ghana thus ensuring a bright future.

To achieve this, we created and implemented a content marketing strategy along with a lead generation and nurturing strategy along with inbound marketing tactics. We created a landing page and produced a video commercial to attract leads. Our constant motive was to make parents aware about the potential of the school and strike a personal connection with them. To make sure that the leads gathered translate into actual walks-in; we made calls, sent out emails, SMSs, messages to facilitate conversions.