Creating awareness and generating admission leads for an international school.

Client DPSI GHANA
Industry Education - School

About Client

DPSI Ghana is an international school that has been around for over 10 years. It is in Tema Community 25, Ghana. It is accredited to University of Cambridge International Examination & CBSE.

Challenge

DPSI, a school rich in diversity, was looking to expand the number of Ghanaian student population. They were looking for an avenue to connect with parents to increase enrolments. They wanted to go digital to promote the school facilities & activities to get more students. The school also wanted to engage inbound marketing and conversion of leads into actual walk-ins.

Our Solution

Across digital platforms, the idea was to position DPSI as a state-of-the-art facility based educational institution. It promises the best environment and experience for students amongst other schools in Ghana thus ensuring a bright future.

To achieve this, we created and implemented a content marketing strategy along with a lead generation and nurturing strategy along with inbound marketing tactics. We created a landing page and produced a video commercial to attract leads. Our constant motive was to make parents aware about the potential of the school and strike a personal connection with them. To make sure that the leads gathered translate into actual walks-in; we made calls, sent out emails, SMSs, messages to facilitate conversions.

Integrated Channels

Landing Page

Social Media Management

Video Content Creation and Video Marketing

Email & WhatsApp Marketing

Social Paid Campaigns

Lead Conversions and Nurturing

Achievements

In 10 months, we achieved what the school wanted from us. Especially during the admission season, we went all out to deliver maximum admission leads. Also, we could successfully make Ghanaians aware about the presence of an international school that aims for a bright future.

Reach

1.5MN+

Impression

6.3MN+

Engagement

667K+

Lowest CPM

$0.56

Low Cost Per Admission Lead

$1.25

Email Open & Response rate

28% & 5%

Media Spend

$3.5K

Till 30 September 2020

Social Media

Emailers

Live Links

See All Works
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