Bridged the gap between brand and key decision makers

Client EL-ALAN Construction
Industry Construction

About Client

EL-ALAN Construction Company (Nigeria) Limited (EL-ALAN or the Company) was founded in April 1982 as a private limited liability company and today is one of the fastest growing and most dynamic construction and civil engineering companies in Nigeria.

Challenge

Despite being one of the top construction companies, El-alan had little or no digital presence and they needed to reach out to key decision-makers in the industry, increase brand awareness, brand positioning, USP and UVP of the brand as well as their track record of past construction.

Our Solution

With the help of account-based marketing, we established EL-ALAN in an area filled with possibilities and helped them gain attention from different possible prospects. Using different Search Engine Optimization techniques, we positioned them as one of the top construction companies in Nigeria. Furthermore, we leveraged creative social media content and paid ads to boost their online presence and create top-of-mind awareness.

Deliverables

Search Engine Optimization

Social Media Marketing

Social Paid Ads

Content Marketing

Email Marketing

Achievements

We have had success in increasing Elalan's awareness and also establishing connection between the brand and the key decison-makers in the industry.

Reach

504K+

Impression

931K+

Engagement

90.2K+

Website Visit

9.3K+

Leads

357

Website Schedules

66

Meetings Through ABM

25+

Fans

2.3K+

CPM

$2.06+

CPL

$3.40

CTR

9.68%

CPC

$0.20

CPF

$0.04

CPA

$5.93

Community Size

3.8MN

Media Spent

$2K

Social Media

Blogs

Chat on WhatsApp