Bridged the gap between brand and key decision makers

EL-ALAN Construction Company (Nigeria) Limited (EL-ALAN or the Company) was founded in April 1982 as a private limited liability company and today is one of the fastest growing and most dynamic construction and civil engineering companies in Nigeria.

Despite being one of the top construction companies, El-alan had little or no digital presence and they needed to reach out to key decision-makers in the industry, increase brand awareness, brand positioning, USP and UVP of the brand as well as their track record of past construction.

With the help of account-based marketing, we established EL-ALAN in an area filled with possibilities and helped them gain attention from different possible prospects. Using different Search Engine Optimization techniques, we positioned them as one of the top construction companies in Nigeria. Furthermore, we leveraged creative social media content and paid ads to boost their online presence and create top-of-mind awareness.

We have had success in increasing Elalan's awareness and also establishing connection between the brand and the key decison-makers in the industry.