Created and implemented the idea of #EZIPAYIT using integrated digital marketing

Client Ezipay
Industry Fintech

About Client

EziPay is a fintech company from the house of AI Technologies Limited that provides end-to-end online and mobile payment transaction solutions to consumers and businesses to send, spend and receive payments conveniently. It is secure and promotes better payment services and drives towards cashless or cash-lite economy.

Client Need

To launch EziPay in 10 countries and increase brand awareness, help the brand tackle competition. Most importantly, increase the app downloads as well registrations for Ghana, Sierra Leone, Niger, Mali, Senegal, Togo, Benin, Cote D'Iviore, Burkina Faso, Guinea.

Our Solution

We created integrated performance digital marketing strategy for them and positioned the brand as a personal banker for individuals and merchants by using storytelling to capture their everyday hassle with payments and echoing the fact that EZIPAY has a “solution.” #EZIPAYIT, is our primary idea to drive app installs for EziPay. This is simply to tell our audience that for any online transaction around EziPay’s scope, they should just “EziPay” it.

We developed an always-on social campaign supported by media tactics & experiences. With a mix of static creatives & videos, we produced engaging assets across social media. We created their new website for PAN Africa and implemented Search, including SEO and Display - UAC campaign. We created video content in English and French to connect with different audience. The blog content creation and segmented email marketing were also part of our agenda.

Integrated Channels

Landing Page/Website Conversion Rate Optimization

Social Media Management

Influencer Management

Video Content Creation and Video Marketing

Search Engine Optimization

Email Marketing

Blog

Paid Media – Display

Universal App Programmatic

How To Video

Achievements

We achieved what we had planned in a short time. In the last 1 year, from numbers to downloads, we scored everywhere. EziPay social community grew bigger. Moreover, the reach increased & the engagement with the interested consumers grew too. The KPIs have been met every month across reach, impression, engagement, app downloads and conversion.

Reach

10MN+

Impression

36.3MN+

Engagement

2.3MN+

Lowest CPM

$0.33

App Installs

116K+

App Cost per Install

$0.13

Media Spend

$22.2K+

New Facebook Fans:10K | New Instagram Fans:1K | App Installs:116K+

Landing Page

Social Media

Blog

Emailers

Ezipay Story

TESTIMONIALS

What our Clients say?

  • Unbelievable success is the least we can say! From numbers to the reach, to downloads we scored everywhere. Ezipay social community grew by leaps & bounds. Moreover, the reach expanded & the engagement with the interested consumers grew in numbers each passing day. The KPIs have been met every month across reach, impression, Engagement, App Downloads and Conversion

    Amit Gaur

    CEO at Artificial Intelligence Technologies

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