Finetuned communications and tactics to attract younger demographics.

A leader in the Nigeria Pension industry, Fidelity Pension Managers, was first incorporated as Alliance Management Limited. They went by this name until 2007, when a name change became necessary to further their mission of providing safe and rewarding pension services for a happy retirement.

Due to the general public's perception that pension is only for the working class and elderly, Fidelity Pension Managers struggled to reach the youth and entrepreneur demograph. They also wanted their communication to be more relatable and capable of eliciting a reaction from all age ranges, thus improving their awareness and visibility in the digital space.

Although financial brands often communicate technically, we managed to infuse humour into our weekly products and services deliverables. This allowed for relatability and connection to their younger TA. Also, using lead generation and strategic communication tactics, we educated and engaged the brands' TA, leveraging digital marketing to drive increased sign-ups and #FIDAPP usage.

Successfully created a formidable digital presence for the brand while expounding the brand's target audience to include youths and entrepreneurs.

This children's day campaign titled 'Fuel their ambitions for tomorrow' was published in May 2022 and republished by Ads of the world.