We created communication touchpoints to sell both the health and
beauty aspect to the business and utilized digital marketing to
also reach the untapped TA. Every product marketed on our
platforms was broken down to simpler terms for the TA to
understand, and this has allowed Medplus grow and sit in the
minds of consumers as their one stop shop for health and beauty
needs.
By implementing a social media strategy which leveraged creating
unique product ads and target audience engagement posts, we were
able to drive record online sales for Medplus across all social
channels. We created a full modern e-commerce website that
positions Medplus as an authority among its target audience. Our
blog content and email marketing are valuable channels we use in
changing the brand narrative from being seen as just a pharmacy.