Positioned Medplus across digital as health, beauty & lifestyle brand.

Client Medplus Pharmacy
Industry Retail - Pharmacy

About Client

Medplus is Nigeria’s leading health and beauty retailer. With over 35 stores nationwide . It was incorporated as the first ever retail pharmaceutical company in Nigeria on the 23rd of November 1993. They are a wholesale, retail and dispensing pharmaceutical organization that distributes and retails locally manufactured and imported drugs and beauty products.

Challenge

Medplus was perceived to be centered only on health, our goal was streamlined towards changing the brand image to not only a pharmacy but a mega-brand across health, beauty and lifestyle. This brief demanded creativity in communications to drive the message home. We were also challenged to generate more online sales while simultaneously driving foot traffic across its stores.

Our Solution

We created communication touchpoints to sell both the health and beauty aspect to the business and utilized digital marketing to also reach the untapped TA. Every product marketed on our platforms was broken down to simpler terms for the TA to understand, and this has allowed Medplus grow and sit in the minds of consumers as their one stop shop for health and beauty needs.

By implementing a social media strategy which leveraged creating unique product ads and target audience engagement posts, we were able to drive record online sales for Medplus across all social channels. We created a full modern e-commerce website that positions Medplus as an authority among its target audience. Our blog content and email marketing are valuable channels we use in changing the brand narrative from being seen as just a pharmacy.

Integrated Channels

E commerce Website

Social Media Management

Influencer Management

Social Paid Campaigns

Search Engine Optimization

Segmented Email Marketing

Store Traffic Campaign

Paid Media – Display, Social and Search

Conversion Rate Optimization

Achievements

We have been able to highlight Medplus as a health and beauty brands in the eyes of their consumers, foot traffic has increased across all Medplus stores and they have been generating more sales than ever with beauty and lifestyle products. With consistent communicating and detailed targeting, we have been able to surpass all KPI's in the last 13 months.

Unique Reach

2.9MN+

Impression

7.9MN+

Engagement

964K+

lower CPM

$0.74

New Facebook Fans

17.8k+

New Instagram Fans

7.4K+

Order Enquiries

2K+

Media Spent

$5.8K

Carousel Ad

Social Media

Blog

Emailers

Live Links

See All Works
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