We created communication touchpoints to sell both the health and beauty aspect to the business and utilized digital marketing to also reach the untapped TA. Every product marketed on our platforms was broken down to simpler terms for the TA to understand, and this has allowed Medplus grow and sit in the minds of consumers as their one stop shop for health and beauty needs.
By implementing a social media strategy which leveraged creating unique product ads and target audience engagement posts, we were able to drive record online sales for Medplus across all social channels.
We created a full modern e-commerce website that positions Medplus as an authority among its target audience. Our blog content and email marketing are valuable channels we use in changing the brand narrative from being seen as just a pharmacy.