Notes

• Media management fees start at 15 % of ad spend, with an additional variable fee depending on specific requirements.
• We require access to your existing ad accounts and Google Analytics before campaign inception to audit your current paid marketing campaigns.
• We require all clients to add their cards to ad accounts or transfer the money to us at least three days before the campaign launch.
• If the campaign is running on Google, we require clients to have a dollar card or send the money to us, and we use our dollar card.
• A structured onboarding process and kickoff meeting will be conducted and we will also share a comprehensive campaign briefing document to be filled by your team.
• We require access to the brand's social media pages. For web campaigns, please add a Google Tag Manager tracking code. For app campaigns, we need an MMP installed, such as Appsflyer, on the mobile app.
• Clients in the real money gaming space must provide all relevant licenses (NLRC Sports betting license and Casino license where applicable) for account approval on Meta, Twitter, Snapchat, and Google.
• The campaign planning phase is estimated to take approximately two weeks to initiate. At the end of each campaign cycle, we will deliver a comprehensive monthly report.
• Timely responses to any queries or requests for information from your end are expected to ensure smooth collaboration.
• Regular check-in meetings will be scheduled to review campaign progress, address questions or concerns, and discuss upcoming initiatives.
• Collaboration from your team in reviewing performance data, providing insights, and approving proposed optimizations is crucial for maximizing campaign effectiveness.
• All third-party tools used in the campaign will be free versions. If paid versions are needed, the client will cover the costs based on their requirements.
• Tools such as Mixpanel and Customer.io do not have free versions; the client will cover the costs based on their needs.
• Separate fees will apply to activities beyond online advertising, such as SMS, in-app marketing, and email marketing.
• Anything not mentioned in the current delivery will be considered out of scope of work.