Positioned brand to stand out and win big

Client Parimatch Nigeria
Industry Betting and Gambling

About Client

Parimatch Nigeria is an online gambling platform with a comprehensive sportsbook and online casino. Players will find 30+ sports, high odds, 100's of casino games, and exclusive live dealer tables

Challenge

Parimatch, a new entrant into the Nigerian market, was facing a challenge in establishing brand awareness, gaining share of voice, driving platform adoption, and acquiring new customers. There was a need to develop effective marketing strategies and tactics to break through the crowded marketplace, differentiate itself from competitors, and build a loyal customer base.

Our Solution

We adopted creative messaging and content that resonates with potential customers, whilst also leveraging paid ads to boost their online presence, increase share of voice, platform adoption and increased FTD.

Deliverables

Integrated Digital Marketing Strategy

Social Media Marketing

Influencer Management

Paid Media Campaigns

Achievements

We achieved increased followership and engagements across all social media platforms. Utilizing digital marketing tactics we increased brand’s share of voice, platform adoption and FTDs.

Reach

2.8MN+

Impression

21.7MN+

Engagement

2.4MN+

Website Visit

2.2MN+

Fans

3,300+

CPM

$0.47

CTR

91.60%

CPC

$0.00

CPF

$0.20

Media Spent

$10.2K

Social Media