We hit the streets to find what stood out for the Ghanaian
consumers in the e-commerce space. We found out that there was a
problem of trust but also realized that with added value, we
could make it work. We tapped into key standouts for the target
audience.
We came up with an interactive-cum-functional website and
planned integrated digital marketing campaign to help them
position as a leader in the e-commerce space in Ghana.
We also designed their social media presence and started
generating content, which not only engage the target audience
but also enticed them to purchase the products or inquire about
it.