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Introducing a loved brand to a wider digital audience

Client Santex
Industry FMCG - Medicated & Beauty Soap

About Client

Santex medicated soap has history in Ghana. It's been around for more than 17 years! It's a brand under EuroPrima Industries Limited and a household name to many Ghanaians. Santex is on a mission to keep the hands and bodies of Ghanaians clean and free from germs and together we're seeing it through.

Challenge

Santex medicated soap wanted to break onto the digital scene. They understood the power of digital to reach a wider audience and as such were eager to spread their wings and soar into the feeds of millions of potential customers. We were tasked to introduce the brand in a strategic, fun and engaging way, a challenge we eagerly accepted.

Our Solution

We created an awesome digital strategy to welcome Santex onto the digital scene. We positioned the brand as a cool and caring mother who could relate to mothers of all ages as well as a broader audience. We successfully integrated the brand unto all relevant social platforms Creating growing leads and conversions through customer interactions

Integrated Channels

Social Media Management

Social Paid Campaigns

Google Display Ads

Social Media Ads

Product and Lifestyle Shoot

Achievements

In the last 4 months, we've had success in putting Santex on it's two digital feet and we will continue to push Santex's digital presence to the heights of digital success we definitely know it can reach.

Unique Reach

8.8MN+

Impression

110.8MN+

Engagement

4.3MN+

Lower CPM

$0.98

New Facebook Fans

48.4K

New Instagram Fans

6K

Brand Favorability

75.4%

Media Spent

$42K

Social Media

Live Links

See All Works
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