Introducing a loved brand to a wider digital audience

Santex has history in Ghana. It's been around for more than 17 years! It's a brand under the umbrella of EuroPrima Industries Limited and is a household name for Ghanaians. With the mission to keep the hands and bodies of Ghanaians clean and free from germs, Santex has come up with a variety of products to build a healthy nation.

Santex medicated soap wanted to break onto the digital scene. They understood the power of digital to reach a wider audience and as such were eager to spread their wings and soar into the feeds of millions of potential customers. We were tasked to introduce the brand in a strategic, fun and engaging way, a challenge we eagerly accepted.

We created an awesome digital strategy to welcome Santex onto the digital scene. We positioned the brand as a cool and caring mother who could relate to mothers of all ages as well as a broader audience. We successfully integrated the brand unto all relevant social platforms. We used Programmatic Media buying to reach closer to their TG and engage them more creatively.

In the last 18 months,, we have had success in putting Santex on it's two digital feet and we will continue to push Santex's digital presence to the heights of success we definitely know it can reach. With monthly contests, we have raised the engagement numbers. We also keep getting testimonials from the Santex loyal fans. We could connect well with the target audience that Santex is like a safety shield for the overall well-being of the family.