Digitally linking a household name to a younger generation

Client SoKlin
Industry FMCG - Laundry Detergent

About Client

It's pretty impossible to live in Ghana and not know about SoKlin washing powder. It's been around for close to 30 years. A brand of EuroPrima Industries Limited, SoKlin has been a pillar of good quality at an affordable price for decades.

Challenge

SoKlin already had an impressive digital presence they had built up over a period of time. Looking to appeal to a younger generation and needing a change in creative direction, they asked us to conceptualize and strategise a new way forward. Something we were more than happy to do!

Our Solution

We developed a strategy that fit SoKlin's current digital persona and also appealed to a younger generation who weren't as familiar with the brand. We produced engaging content across SoKlin's social media platforms that would not only speak to current fans of SoKlin but also to a whole wave of people yet to discover SoKlin.

Integrated Channels

Social Media Management

Social Paid Campaigns

Google Display Ads

Social Media Ads

Product and Lifestyle Shoot

Achievements

In the last 4 months, we've had success in putting SoKlin on it's two digital feet and we will continue to push SoKlin's digital presence to the heights of digital success we definitely know it can reach.

Unique Reach

8.1MN+

Impression

40.6MN+

Engagement

1.7MN+

Lower CPM

$0.36

New FB Fans

44.5K+

IG Fans (Organic)

1.7K+

Purchase Favorability

52.9%

Media Spent

$14.6K

Social Media

Live Links

See All Works
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