Digitally linking a household name to a younger generation

Client Soklin - Ghana, Senegal, Togo, Cote d'Ivoire, Mali"
Industry FMCG - Laundry Detergent

About Client

It's pretty impossible to live in Ghana and not know about SoKlin washing powder. It's been around for close to 30 years. A brand of EuroPrima Industries Limited, SoKlin has been a pillar of good quality at an affordable price for decades.


SoKlin already had an impressive offline presence they had built up over a period of time. Looking to appeal to a younger generation and needing a change in creative direction, they asked us to conceptualize and strategise a new way forward to make their digital presence. Something we were more than happy to do!

Our Solution

We developed Reach & Frequency Strategy along with Social Media Creative strategy that fit SoKlin's current persona and also appealed to a younger generation who weren't as familiar with the brand. We produced engaging content across SoKlin's social media platforms that would not only speak to current fans of SoKlin but also to a whole wave of people yet to discover SoKlin. We used Programmatic Media buying to reach closer to their TG and engage them more creatively.


Social Media Management

Social Paid Campaigns

Google Display Ads

Social Media Ads

Product and Lifestyle Shoot


In the last 18 months, we've had success in putting SoKlin on it's two digital feet and we will continue to push SoKlin's digital presence to the heights of digital success we definitely know it can reach.

Media Reach

25.7 MN+

Media Impression

160.6 MN+

Media Engagement

11.6 MN+

Lower CPM


New FB Fans

86 K+

IG Fans (Organic)

10.4 K+

Purchase Favorability


Media Spent

$86.4 K

Social Media

Lifestyle Shoot


Live Links

See All Works