Delivered Social Media Campaign - "Sonia So New"

Sonia Foods Industries Limited, with headquarter in Ibafo, is one of the leading tomato products processing factories, in West Africa. The company was incorporated in June 2006. The company produces Tomato Mix, Peppe & Onion Tomato Seasoning Mix, Curry Powder and Thyme Leaves, under the brand name Sonia. The factory is located in Ikorodu Shagamu Express Road, Onigbagbe/Sotubo Village, Shagamu Ogun State, Nigeria.

Sonia is a household brand in Nigeria. The popular tomato mix brand launched a few new packs and was looking to communinate it with the target audience with a new lease of energy. We were tasked to help them introduce as a reliable brand and a must in all Nigerian households to cook up a storm in the kitchen. We connected with women, especially mothers, who are always worried about cooking delicious meals for their children and family.

We developed a social media campaign strategy specifically for Sonia to appeal to the everyday Nigerian. From recipe ideas to giveaways, we did everything to engage and score high in TOMA.

In only two months (campaign duration), reach, impressions, engagement numbers showed results. The target audience not only related to the content but also engaged with out content throughout the campaign duration. We could communicate clearly about the new packaging as well as why Sonia tomato mix is a must in all Nigerian delicacies.