Crafting Stories digitally for The Everyday Nigerian

Client SPAR Nigeria
Industry Retail - Hypermarket

About Client

SPAR is Nigeria's award-winning supermarket and department store brand. It offers customers the widest range of products at the lowest prices. Spar prides itself in its stores, fresh produce, authentic products, and the ability to deliver the best possible shopping experience to customers across Nigeria.

Challenge

SPAR needed to differentiate its brand from other hypermarkets and boost recall amongst consumers. They also wanted to reposition their value proposition whillst building communication on the pillars of empowerment and education, value add, among other things.

Our Solution

We had few meetings with SPAR to listen to their vision and current problems. With this in mid, we worked on a strategy that embodies all the offerings and communicate them simply so that the Nigerian consumer would understand and resonate with the brand, thereby improving overall Brand Equity.

Integrated Channels

Website Revamp

Landing Page/Website Conversion Rate Optimization

Social Media Management

Influencer Management

Video Content Creation and Video Marketing

Search Engine Optimization

Segmented Email Marketing

Blog and content marketing

Paid Media – Display

Universal App Programmatic

Conversion Rate Optimization

Achievements

At DMTCA, we believe that results should not only be streamlined to numbers but felt by clients and our Target Audience. We achieved this with SPAR through creating compelling social content and online campaigns that brought resounding improvement on equity and revenue along with high store traffic.

Unique Reach

27.3MN

Impression

226.2MN

Engagement

6MN

lower CPM

$0.41

Media Spent

$93.2K

Sales

$39K

Social Media

Blog

Emailers

Live Links

See All Works
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