Creating awareness about an online retail chain selling home appliances

Client spark.i
Industry Electronics

About Client

Spark is a vibrant, competitive & youth-centered brick & mortar retail chain, with its primary focus on home appliances.

Challenge

Spark was looking to leverage on social media to boost sales & create a long-lasting brand identity. We stepped in to fill the gap.

Our Solution

We began with an understanding of Spark's core objectives.

Then, we created an extensive social media strategy to spark Spark's journey on digital and launched on two major social media platforms - Instagram and Facebook.

We leveraged a unique positioning to draw engagement & drive traffic. We capitalized on providing the convenience that consumers desire when making a purchase. We highlighted on Spark's competitive price offerings to distinguish and make a difference.

Integrated Channels

Social Media Content Creation

Social Media Community Management

Social Paid Media

Social Selling

Achievements

We created a niche digital presence for the brand & positioned it as a go-to destination for home appliances & electronic goods in Ghana. The following are the metrics for 3 months.

Unique Reach

332K

Impression

614K

Engagement

54K

Lowest CPM

$0.60

Leads

500+

Sales

100+

Media Spent

$370

Till June 2019

Social Media

Live Links

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