About Client
Spark is a vibrant, competitive & youth-centered brick & mortar retail chain, with its primary focus on home appliances.
Spark is a vibrant, competitive & youth-centered brick & mortar retail chain, with its primary focus on home appliances.
Spark was looking to leverage on social media to boost sales & create a long-lasting brand identity. We stepped in to fill the gap.
We began with an understanding of Spark's core objectives.
Then, we created an extensive social media strategy to spark Spark's journey on digital and launched on two major social media platforms - Instagram and Facebook.
We leveraged a unique positioning to draw engagement & drive traffic. We capitalized on providing the convenience that consumers desire when making a purchase. We highlighted on Spark's competitive price offerings to distinguish and make a difference.
Social Media Content Creation
Social Media Community Management
Social Paid Media
Social Selling
We created a niche digital presence for the brand & positioned it as a go-to destination for home appliances & electronic goods in Ghana. The following are the metrics for 3 months.
Unique Reach
Impression
Engagement
Lowest CPM
Leads
Sales
Media Spent
Till June 2019