Increasing brand affinity through creative storytelling

United Capital PLC is a leading pan-African financial services institution, focused on leveraging technology to empower businesses, individuals and governments by providing innovative financial products and services.

United Capital approached us looking to increase talkability and customer engagement across digital platforms through creative storytelling and performance marketing.

We understood that financial brands are often perceived as unrelatable and technical, hence our strategy was to leverge creativity through digital whilst also utilizing paid media strategy and SEO, to communicate and increase visibility and awareness of United Capital's products and services in a relatable yet creative way to it's target Audience.

We have had success in increasing United Capital's awareness and improving brand affinity across social platforms by creating ground-breaking campaigns and relatable communications.

A total of seven campaigns created for the brand were featured on Ads of the world, a global creative community.